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Company wins 21 awards, including Display of the Year, Creative and Budget Awards.
May 27, 2021
By: Anthony Locicero
WestRock Company was recognized with high honors at this year’s Outstanding Merchandising Achievement (OMA) Awards.Â
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The competition celebrates merchandising and design excellence at the retail point of purchase.
WestRock won a total of 21 awards at this year’s OMA competition, including Display of the Year.Â
This award is the highest recognition in the in-store marketing industry.Â
WestRock also won two additional top honors at the event, including the Creative Award, which recognizes and celebrates creativity and execution of at-retail merchandising design, and the Budget Award, which celebrates the display that has the greatest effectiveness while remaining budget-conscious.
The competition is presented by SHOP! Association, a global non-profit trade association dedicated to enhancing retail environments and experiences.
“I am incredibly proud of the WestRock Merchandising Displays team,” said Nickie Parker, senior VP of Merchandising Displays at WestRock. “These winning displays exemplify innovative, insights-led design that activates our customers’ brands at retail and converts shoppers. I am appreciative of the Shop! Association for recognizing our work, and I am proud of our teammates for continuing to demonstrate leadership in our industry.”
WestRock earned two Gold awards, seven Silver awards and nine Bronze awards. Displays awarded at this year’s OMA Awards ceremony can be viewed here and include:
Bayer Digital Endcap
Award: Display of the Year; Creative Award; Gold Award
Category: Digital Interactive – Permanent
Client: Bayer
Covergirl Holiday Counter Unit
Award: Budget Award; Silver Award
Category: Cosmetic & Fragrance Semi-Permanent
Client: COTY
Covergirl Find It First Endcap
Award: Gold Award
Category: Drug Store Semi-Permanent
Covergirl/ Sally Hansen/ Clairol Cross Branded Pure Endcap
Award: Silver Award
Category: Cosmetic & Fragrance Temporary
Hims & Hers Endcap
Category: Healthcare Temporary
Client: Hims & Hers
King C. Gillette Endcap
Category: Hair Care & Skin Care Temporary
Client: Procter & Gamble
Native Toothpaste Target Endcap
Category: Mass Merchandise Temporary
Client: Native
SharkNinja In-line Low Bay
Category: General Merchandise Permanent
Client: SharkNinja
e.l.f. Pout Power Walmart Endcap
Award: Bronze
Client: e.l.f. Cosmetics
e.l.f. Retro Paradise Target Endcap
Award: Bronze Award
Category: Cosmetics & Fragrance Temporary
Native Target Holiday Endcap
Category: Hair & Skin Care Temporary
NYX Diamonds + Ice
Client: L’Oréal
Sally Hansen MG Shakers Endcap
Category: Drug Store Temporary
Samsung Terrace TV Display
Category: Entertainment, Games & Toys Permanent
Client: Samsung Â
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